[59] At the end of the month, Nixon had two-thirds of the required 667 delegates necessary to win the nomination. Observers noted that this move potentially hurt Nixon by straying from his reputation "as a foreign policy expert". [113] Domestically, his administration generally embraced policies that transferred power from Washington to the states. Referring to Brooke as "one of my top advisers," he accompanied campaign stops in Chicago and San Francisco, a move critics described as an attempt to further gain favor within the African American community. [97] At this time, the campaign released two controversial television advertisements, juxtaposing a smiling Humphrey with images of the Vietnam War and the chaos at the 1968 Democratic National Convention; the advertisements aroused protests from the Humphrey campaign. Fan Feed "Everyone is voting for Jack /'Cause he's got what all the rest lack/Everyone wants to back Jack," crooned Sinatra, a friend of the president and member of his glamorous "Camelot" inner circle. Marking himself as a champion of the American Dream, he stressed greater unity, invoking the silent majority. Obama's first campaign was the first to channel the political potential of newly emergent social media platforms. [68] Nixon's early nomination occurred partly because he held on to delegates in the South largely influenced by Senator Strom Thurmond of South Carolina, and delegate Charlton Lyons of Louisiana.[69]. Miller Center, University of Virginia, Copyright 2023. Remarks at a Reception Commemorating the 50th Anniversary of the League of Women Voters of the United States . These victories, along with pledged delegate support from states not holding primaries, secured Nixon the nomination on the first ballot of the Republican National Convention, where he named Governor Spiro Agnew of Maryland as his running mate. At the convention, Richard Nixon won the nomination for president on the first ballot with 692 delegates. Although Mihaly's collection has. It looked like the end of conservatism, the triumph of liberalism. It featured cartoon elephants drumming a beat to the the catchy campaign slogan. Last edited on 14 February 2023, at 18:57, 1968 Republican Party presidential primaries, 1968 Republican Party vice presidential candidate selection, Hubert Humphrey 1968 presidential campaign, "The Living Room Candidate - Commercials - 1968 - The First Civil Right", "Biden Had To Fight For The Presidential Nomination. All rights reserved.For reprint rights. After Kennedy's assassination, Vice President Lyndon Baines Johnson was sworn into office. [60], On July 1, Nixon received the endorsement of Senator John G. Tower of Texas, handing him at least 40 delegates. Part two (page 1)", "The 'other' Goodell: How NFL commissioner's dad ran afoul of Nixon", "Despite Lead, Nixon Lacking Commitments", "Presidential Elections Ayn Rand 1932 to 1980", Nixonland: The Rise of a President and the Fracturing of America, https://en.wikipedia.org/w/index.php?title=Richard_Nixon_1968_presidential_campaign&oldid=1139361148, This page was last edited on 14 February 2023, at 18:57. ". The same analysis applied to the general campaign, as commentators noted that Nixon would stand to the right of the still undecided Democratic nominee but would fall to the left of American Independent Party candidate George Wallace. Another classic, "Don't change Dicks in the midst of a screw, vote for Nixon in '72," was also part of the election vernacular. Nixon doubted the prospect of a draft, stating that it would only be likely if "I make some rather serious mistake. Harry Truman (After a man shouted it during one of his whistle stop railroad tours), "I like Ike" 1952 U.S. presidential campaign slogan of, "Madly for Adlai" 1952 U.S. presidential campaign slogan of, "I still like Ike" 1956 U.S. presidential campaign slogan of Dwight D. Eisenhower, "Peace and Prosperity" 1956 U.S. presidential campaign slogan of Dwight D. Eisenhower, "A time for greatness 1960" U.S. presidential campaign theme of. The Campaign and Election of 1976: . Important, Plausible, Important Things. Republicans in the Midwest pushed for Mayor John Lindsay of New York City. While the campaign's official slogan was "I'm Just Wild About Harry" a reference to the lyrics of a popular 1921 song another more famed slogan associated with the 33rd president is "The Buck Stops Here," which Truman had written on a sign he kept on his desk. At the Republican Party convention, Nixon won the nomination on the first ballot. On the strength of a single, nationally televised speech, Reagan took Goldwater's place as first in the hearts of the conservative movement, confronting Nixon with a formidable rival for the 1968 nomination. Reagan moved to make the nomination unanimous. After narrowly losing the vice presidential nomination in 1956, Senator John F. Kennedy sought the presidency in 1960. A possible scenario surfaced where Nixon's southern delegates would drop their support to back the more conservative Reagan. [5] In 1952, he was selected by General Dwight D. Eisenhower, the Republican nominee for president, as his vice presidential nominee. I know how it feels to lose a close one. "Yes we can!" Henry Clay and running mate, "We Polked you in '44, We shall Pierce you in '52" 1852 U.S. presidential campaign slogan of, "Free Soil, Free Labor, Free Speech, Free Men, Fremont" 1856 U.S. presidential campaign slogan of, "The Union must and shall be preserved!" Richard Nixon (1968): "This time, vote like your whole world . He won the 1966 gubernatorial race in a landslide and immediately began seeking the presidential nomination. It was used by former Allied Supreme Commander Dwight E. Eisenhower nicknamed "Ike" in his successful 1952 presidential campaign. These programs showed Nixon at his best, answering questions posed by ordinary Americans, and shielded him from questions by reporters, who sometimes brought out his worst. [40] At the end of April, Nixon called for a moratorium on criticism of the Johnson policy in Vietnam as negotiations were underway: "The one man who can do anything about peace is Lyndon Johnson, and I'm not going to do anything to undercut him. Presidential Campaign: Richard Nixon 1968. His campaign generated slogans for supporters to turn into shareable content, which was eventually boiled down to a one-word message: "Change. [82], Following the Democratic convention, Nixon was consistently labeled the favorite, described as "relaxed [and] confident", counter to his "unsure" self from 1960. Richard Nixon had a family dog named Checkers, pictured here Credit: Getty - Contributor Who was Richard Nixon? Richard Nixon's presidential defeat in 1960 and gubernatorial defeat in 1962 gave him the reputation of a loser. While the campaign's official slogan was "I'm Just Wild About Harry" a reference to the lyrics of a popular 1921 song another more famed slogan associated with the 33rd president is "The Buck Stops Here," which Truman had written on a sign he kept on his desk. In an America shaken by the 9/11 attacks he struck a more somber tone and pledged to build "A Safer World and a More Hopeful America.". [98] By October's end, Nixon began to lose his edge over Humphrey; Gallup showing he led 44% to 36%, down five points from a few weeks earlier, a decline observers attributed to Nixon's refusal of a debate with Humphrey. [107][108] After the election was conceded by Vice President Humphrey, Nixon said the following in his press conference: As you will probably have heard, I have received a very gracious message from the Vice President, congratulating me for winning the election. [77] Starting the ground campaign tour, during his first stop in Springfield, Illinois, he discussed the importance of unity, stating that "America [now] needs to be united more than any time since Lincoln. He painted his opponent, Democrat George McGovern, as a threat to American values. "[89] Gallup showed Nixon leading Humphrey 43% to 28% at the end of September. [73] It was later noted that the convention had featured Nixon as the centrist candidate with Rockefeller to his left and Reagan to his right. "We are the ones we've been waiting for." Among other things, he initiated wars on cancer and drugs, imposed wage and price controls, enforced desegregation of Southern schools and established the Environmental Protection Agency. [32], Due to Romney's exit, Nixon declared in early March that he would "greatly expand [his] efforts in the non-primary states",[33] with Time observing that Nixon could now focus his political attacks solely on President Johnson. (He also expressed outrage over claims by Nixon supporter and future Secretary of Defense Melvin Laird that Johnson had misled Nixon in briefings on the war in Vietnam.) Our country may be rich in goods, but we are poor in spirit. But before that, he was a representative and senator from California who went on to become the Vice President of the US from 1953 to 1961.. Slogans and symbols sum up a candidate's point of view and serve as a rallying cry for supporters. "Forward Together" used by Hillary Clinton's campaign, on the side of her bus. or "The Better Man for a Better America" , "Prosperity and Progress" alternative slogan of the, "A Safer World and a More Hopeful America" , "Lighting the fires of Liberty, one heart at a time" used by. He then won a sweeping victory of his own in the 1964 presidential election with the slogan "All the Way With LBJ," pledging to continue Kennedy's legacy. During most of this outwardly triumphant year, however, a scandal of epic proportions was quietly growing within the administration. And Nixon's decision to bomb North Vietnam and mine Haiphong Harbor to stop a Communist offensive proved highly popular. Study Guides. "[24] Making appearances at fundraisers in his adopted home state of New York, Nixon helped to raise $300,000 for the re-election campaign of Senator Jacob K. Javits. He went on to trounce Republican Thomas E. Dewey in the election. Material: Paper. Presidentsusa lists slogans for Nixon in 1960 and 1968. [70], He called for a new era of negotiation with communist nations, and a strengthening of the criminal justice system to restore law and order. "Change We Can Believe In." used by, "MATH - Make America Think Harder" used by, "Building Opportunity Together" used by, "Promises Made, Promises Kept" used by Trump's campaign, "Buy American, Hire American" used by Trump's campaign, "Make Our Farmers Great Again" used by Trump's campaign, "Build the Wall and Crime Will Fall" used by Trump's campaign, "Jobs, Not Mobs" used by Trump's campaign, "Leadership America Deserves" used by. The campaign was memorable for an unprecedented series of four televised debates between the two candidates. [67], The 1968 Republican National Convention was held from August 5 to 9 at the Miami Beach Convention Center in Miami Beach, Florida. The exhibition was showcasing American art, fashion, cars, model homes,. - President-Elect Richard Nixon[109], Nixon and Agnew took office as president and vice president during their inauguration on January 20, 1969. I don't promise that we can eradicate poverty and end discrimination in the space of four or even eight years. Here, Business Insider looks at the slogans of every winning campaign since World War II, and asks what makes them successful. Visit Business Insider's homepage for more stories. "[78] He then traveled to Michigan, Ohio and Pennsylvania before returning to New York, meeting with Governor Rockefeller. Publicly, Nixon supported the bombing halt and the negotiations; privately, however, his campaign urged South Vietnam's government to refuse to take part in the talks. Forward." Reagan pitched himself as the candidate to drag America out of its economic malaise under Carter. "[56] Nixon refused to respond to the jabs, stating that he would not participate in attacks. Cleveland's advice to his supporters after the allegations of his illegitimate child came to light. [10] Nevertheless, polls suggested that he was the front-runner for the nomination. A political firestorm immediately erupted over whether a man with a history of mental illness should be next in line to become commander in chief in the nuclear age. [110] In his inaugural address, Nixon said that "the greatest honor history can bestow is the title of peacemaker", outlining the direction Nixon sought to take, such as his visit to the People's Republic of China in 1972, opening diplomatic relations between the two nations, and dtente plus the Anti-Ballistic Missile Treaty with the Soviet Union, all in his first term. Elected together with Eisenhower, he served as vice president during the height of the Cold War. It was July 24th, 1959 when the then Vice President Richard Nixon visited the American national exhibition in Moscow. They analyzed video of Nixon, determining that he was at his best when speaking spontaneously. Political slogans have a long history in the US, dating back at least to the 1840 election campaign for President William Henry Harrison. His efforts to address the economic and. "[33] As talks of other candidates persisted, Nixon continued with campaigning and discussion of the issues. While campaigning on a whistle stop tour of the country, a supporter yelled "Give em' hell, Harry!" However LBJ's popularity collapsed as America became further mired in the Vietnam War, and the slogan was turned against him. "Change We Need." and "Change." - 2008 U.S. presidential campaign slogan of Barack Obama during the general election. George W. Bush clinched a narrow victory over Vice President Al Gore in 2000, echoing his father's 1988 campaign with his "Compassionate Conservatism" slogan. Although it was an extremely close race with respect to the popular vote, Nixon won the electoral college by a 3 to 2 margin. He pledged to end the war in Vietnam, but would not go into detail, drawing some criticism. They cast the candidate as someone who understands the country's woes, and can guide America through them. On November 5, it was a three-way race between Nixon, Humphrey, and Wallace. Unleash the American Dream." What was George Washington campaign slogans? 1948 U.S. presidential campaign slogan of Harry S. Truman, "Give Em Hell, Harry!" [95] In another lesson learned from 1960, the campaign employed 100,000 workers to oversee election day polling sites to prevent a recurrence of what many Republicans viewed as the stolen election of that year. , "Universal amnesty, impartial suffrage" Greeley slogan showing support for reconciling with former members of the, "Tilden or Blood!" [104] After Humphrey's polling surge following the bombing halt, Nixon used this appearance to claim that he had just received "a very disturbing report",[103] which detailed that tons of supplies were being moved into South Vietnam by the North. There he iscirca August 1971: Richard Nixon. Nonetheless, Nixon staffers believed that if such a scenario occurred, liberal Rockefeller delegates in the Northeast would support Nixon to prevent a Reagan nomination. List of U.S. presidential campaign slogans, Learn how and when to remove this template message, List of United States political catchphrases, "The Quick 10: 10 Campaign Slogans of the Past", "Posters and Election Propaganda: "America First" Communication Management and Design Ithaca College", "One Hundred Years Ago, Eugene Debs Gave An Anti-War Speech That Landed Him in Prison", "1964 redux: The stakes are too high for you to stay at home", "The Genius of McGovern's 'Come Home, America' Vision", "Will Rabbe, Producer, Journalist & Historian Blog Most Underrated Political Slogan: "They Can't Lick Our Dick", "How Donald Trump came up with 'Make America Great Again', "Undecided: Hillary keeps shifting slogans", "McCain's Slogan: "Reform, Prosperity and Peace", "Hollywood double takes: Actors who take on famous faces - NY Daily News", "Jeb comes to South Florida, sans exclamation mark", "Jeb Bush, the 'joyful tortoise,' gives out tiny toy turtles on trail", "2016 Presidential Campaign Slogan Survey", "Rand Paul unveils populist, anti-establishment slogan", "Huckabee's Hope is From "Tree Town" to Higher Ground", "Campaign 2016: Carly Fiorina, GOP Presidential Candidate", "Michelle Obama: 'When they go low, we go high', Unsuccessful major party presidential candidates, Unsuccessful major party vice presidential candidates, elections in which the winner lost the popular vote, https://en.wikipedia.org/w/index.php?title=List_of_U.S._presidential_campaign_slogans&oldid=1140907281, Short description is different from Wikidata, Articles lacking in-text citations from September 2022, Articles with failed verification from March 2016, Creative Commons Attribution-ShareAlike License 3.0, "Reannexation of Texas and Reoccupation of Oregon", "Hurrah! Researcher , "Reduce the tariff on necessaries of life." ", Four years later Obama pledged to build on the progress of his first term under another one-word slogan: "Forward. In the end, Nixon won 301 electoral votes, with Humphrey receiving 191, and Wallace receiving 46. However his pledge at the 1988 Republican convention "Read my lips, no new taxes," came back to haunt him, with Democrat Bill Clinton hammering him about the broken pledge during the 1992 election. But Reagan had never held public office and had to run for governor of California before he could be a credible presidential candidate. The. The winning slogan from every US presidential campaign since 1948 7/18 Slideshow One Page 1972: Richard Nixon again Now, More Than Ever 7/18 Nixon won his first term only narrowly. "Peace, Experience, Prosperity" Richard Nixon's slogan showing his expertise over Kennedy. This left Nixon nearly unopposed for the upcoming primaries, narrowing his opponents to Nelson Rockefeller and Ronald Reagan, neither of whom had announced their candidacies. But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever." He painted his opponent, Democrat George McGovern, as a threat to. The 1968 presidential campaign of Richard Nixon, the 36th vice president of the United States, began when Nixon, the Republican nominee of 1960, formally announced his candidacy, following a year's preparation and five years' political reorganization after defeats in the 1960 presidential election and the 1962 California gubernatorial election . Goldwater would later remark that his party continued to believe that Nixon "can't be elected" due to his "loser" label. Obama's first campaign was the first to channel the political potential of newly emergent social media platforms. The items are unusual and seldom seen, such as the Richard Nixon showerhead where water sprays from his mouth and a Teddy Roosevelt beer tray, Mihaly said. Richard Nixon respects the rights of the individual, a principle which has made America great. "I like Ike," is one of the most celebrated political slogans in US history. He then won a sweeping victory of his own in the 1964 presidential election with the slogan "All the Way With LBJ," pledging to continue Kennedy's legacy. [50] Nixon won the primary in Nebraska, defeating the undeclared Reagan 71% to 22%. [34] Nixon easily won the New Hampshire primary on March 12, pulling in 80% of the vote with a write-in campaign, while Rockefeller received 11%. His 1968 campaign slogan was "This Time, Vote Like Your Whole World Depended On It", But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever.". 2) He wants the States to assume greater responsibility for matters . to make changes to the election system. There are also other phrases that are not strictly campaign slogans, but describe a policy or set of programs proposed . 1936 U.S. presidential campaign slogan of Franklin D. Roosevelt, "Forward with Roosevelt" Franklin Roosevelt, "Better A Third Termer than a Third Rater" 1940 U.S. presidential campaign slogan of, "I Want Roosevelt Again!" In fact, he defeated Humphrey by a margin of less than 1 percent of the vote. Democrat John F. Kennedy is 1960 opted for the aspirational "A Time for Greatness" slogan in his winning 1960 bid for the presidency. "[41] He also began to discuss economics more frequently, announcing plans to cut spending while criticizing the Democrats' policy of raising taxes. Nixon's victory came with a margin of less than three percent in California, Illinois, and Ohio; had Humphrey carried those three, Nixon would have lost the election. [111][112], While overseeing an initial escalation of American involvement in the Vietnam War, he subsequently ended U.S. involvement in 1973, and eliminated the draft. Richard Nixon. [65] By July's end, reports circulated that Nixon had 691 probable delegates for the convention, placing him over the 667 delegate threshold; Rockefeller, however, disputed these numbers. Republican Ronald Reagan's slogan from his winning 1980 presidential campaign may seem familiar: "Let's Make America Great Again. This continued to be a major theme of the Nixon campaign, and would continue to be used extensively during the general election. While Reagan continued to woo the conservative movement, Nixon picked off conservative leaders. Even observers speculated as to the President's possible favoring Nixon to Humphrey. [10] In March he gained the support of the 1964 Republican nominee, Senator Barry Goldwater of Arizona. [51] At the following primary in Oregon, Reagan seemed more willing to compete with Nixon, and Rockefeller sat out,[52] but Nixon won with 72%, fifty points ahead of Reagan. [70] Nixon also discussed economics, articulating his opposition to social welfare, advocating programs designed to help African Americans start their own small businesses. ", But it was the unofficial slogan, initially first used by Clinton's advisers, that caught the imagination: "It's the economy, stupid.". The slogan was also used by Abraham Lincoln in the 1864 election. Four years later Bush successfully campaigned for a second term. [47] New Harris polls found that Rockefeller fared better against Democratic candidates than Nixon,[48] but the outlook started to appear better for Nixon after he won the Indiana primary over Rockefeller. Winning a close election on November 5, 1968, Nixon and Agnew were inaugurated as the 37th president of the United States and 39th vice president of the United States, respectively, on January 20, 1969. Richard Nixon. And we work toward the goal of an open world, open sky, open cities, open hearts, open minds. ", "Jeb can fix it," and "All in for Jeb" used by, "Defeat the Washington Machine. Richard Nixon: Campaigns and Elections Although it was a close race with respect to the popular vote, Nixon won the electoral college by a 3 to 2 margin By Ken Hughes The Election of 1968: Richard Nixon's presidential defeat in 1960 and gubernatorial defeat in 1962 gave him the reputation of a loser. Most observers agree that if Nixon had simply "retired" from politics after 1960, the Republicans would have gladly given him a 2nd try for the Presidency 4 years later. [61] With his nomination all but assured, Nixon's ad team began preparing for the general election. [66] Sources within Washington reported that Reagan caused greater concern for the Nixon campaign than Rockefeller. Benjamin Harrison, "Four more years of the full dinner pail" William McKinley, "Let Well Enough Alone" William McKinley, "National Unity. "[88] By month's end, many in the Nixon campaign believed his election was guaranteed, beginning to prepare for the transition period, despite Nixon's warning that "the one thing that can beat us now is overconfidence. Nixon campaigned for Goldwater and other Republicans that fall, earning the gratitude of conservatives, who together with their standard-bearer went down to defeat in the largest landslide in post-war history. Find your thing. In his acceptance speech, Nixon offered hope to a country in chaos: "We extend the hand of friendship to all people. [81] The President made it clear to Nixon that he did not want the war to be politicized, to which Nixon agreed, although questioning Humphrey's eventual compliance. "Experience Counts" - Richard Nixon slogan boasting the experience of the Nixon Lodge ticket. Following the election, the slogan "Bring Us Together", referencing a poster held by a 13-year-old girl at a rally during his campaign, was used as a basis for the theme of his inauguration, although it would later be seized by Democrats to attack later Nixon policies. His campaign generated slogans for supporters to turn into shareable content, which was eventually boiled down to a one-word message: "Change. He spent six years shaking it before he could win the 1968 Republican presidential nomination. [31] Near the end of the month, Nixon's opponent George Romney exited the race, mostly due to comments he made about being "brainwashed" during a visit to Vietnam. The Vietnam War and the . But Nixon was still smarting from the 1st defeat of his . In an America shaken by the 9/11 attacks he struck a more somber tone and pledged to build "A Safer World and a More Hopeful America.". However perhaps more famous is Frank Sinatra's special version of his song "High Hopes", which he recorded for the candidate with the new lyrics. "People Fighting Back", and "We'll fight back" , "Live Free" Gary Johnson campaign slogan, "A Green New Deal for America" Official slogan of the, "Courageous Conservatives" and "Reigniting the Promise of America" used by, "Kasich For America" or "Kasich For US" used by, "Jeb! During that time, he joined a prestigious law firm in New York City, became financially well off, and argued a case before the U.S. Supreme Court. The slogan has become a flashpoint in an America divided by Trump's policies, with some supporters sporting clothing emblazoned with MAGA slogans confronted in public by opponents of Trump. In office, he traveled the world on "goodwill tours", promoting pro-American policies; he was re-elected with Eisenhower in 1956. Clinton's campaign chief James Carville coined the phrase as a reminder for campaign staff to focus on selling Clinton as the candidate to haul America out of its early '90s recession. , "Let Us Have Peace" 1868 presidential campaign slogan of, "Vote as You Shot" 1868 presidential campaign slogan of Ulysses S. Grant, "Peace, Union, and constitutional government." The results were very close, and not until early the following morning could news organizations call the election. [91] However, anti-war protesters heckled him repeatedly on the campaign trail. Top editors give you the stories you want delivered right to your inbox each weekday. Nixon won his first term only narrowly. [6] This defeat was widely believed to be the end of his career;[7] in an impromptu concession speech the morning after the election, Nixon famously blamed the media for favoring his opponent, saying, "you won't have Nixon to kick around anymore because, gentlemen, this is my last press conference. He did not connect crime to racial rioting, drawing praise from Civil Rights leaders. The team organized a question and answer session with seven members of the New Hampshire Republican Party, taping Nixon's responses for editing and use in advertisements. , "A Tested and Trustworthy Team" Jimmy Carter and, "It's Morning Again in America" Ronald Reagan, "For New Leadership" (also "America Needs New Leadership") , "Read My Lips, No New Taxes" George H. W. Bush, "It's Time to Change America" a theme of the 1992 U.S. presidential campaign of Bill Clinton, "Putting People First" 1992 U.S. presidential campaign slogan of Bill Clinton, "Don't Change the Team in the Middle of the Stream" George H. W. Bush and, "Down with King George" Pat Buchanan, in reference to Bush, "Conservative of the Heart" Pat Buchanan, "A Voice for the Voiceless" Pat Buchanan, "I'm Ross, and you're the Boss!" He still faced challenges from Nelson Rockefeller and Ronald Reagan, and was not on the ballot in California, where Reagan won a large slate of delegates. The 1968 presidential campaign of Richard Nixon, the 36th Vice President of the United States, began when Nixon, the Republican nominee of 1960, formally announced his candidacy following a year's preparation and five years' political reorganization following defeats in . I'm For Nixon Slogan Campaign Pin - Richard Nixon Political Campaign Pin Button. The slogan has become a flashpoint in an America divided by Trump's policies, with some supporters sporting clothing emblazoned with MAGA slogans confronted in public by opponents of Trump. He notified the media that his decision on whether to run for president would be formally announced at some time between early December and February. Al Smith, "Happy Days Are Here Again" 1932 slogan by Democratic presidential candidate, "We are turning the corner" 1932 campaign slogan in the depths of the, "Let's Get Another Deck" 1936 U.S. presidential campaign slogan of Alfred M. Landon, using a, "Let's Make It a Landon-Slide" 1936 U.S. presidential campaign slogan of Alfred M. Landon, "Life, Liberty, and Landon" 1936 U.S. presidential campaign slogan of Alfred M. Landon, "Remember Hoover!"
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