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You can watch the ad here. In General Motors Big Game spot, Dr. Its enough to make us want to buy a ticket to a Miley Cyrus concert just so we can holler Do It For the Phones, Freebird-style. It was the Crypto Bowl! Who is this new device? queries the virtual assistant. The same kvetching naysayer we all know from HBOs Curb Your Enthusiasm is shown throughout history, dismissing various great leaps forward as theyre introduced, including the fork, the indoor toilet and the light bulb. Eugene Levy in Nissan's "Thrill Driver". The critters themselves are adorable and appealing hey, who doesnt love a sloth?and the use of Salt-N-Pepas Push It is entertaining. I love salads., More from Ad Age: How Avocados From Mexico is using the Super Bowl to acquire first-party data. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. This button displays the currently selected search type. Amid the high-wattage and high-priced celebrities in this years Super Bowl ads, Kia manages to shine with a $299 robot dog. Here are five of the top Super Bowl ads that have people talking: 1. But still, point well-taken. But he is wasted in this Sams Club commercial strutting around the store bragging about being a VIP, oblivious to the fact that all the customers around him can also bypass the checkout and use Scan & Go to pay for their 20-pound boxes of Frosted Flakes. We begin with Tommy Lee stopped on a deserted road. But Waddingham does her best to redeem the narrative, comedically chewing the scenery here alongside her fancy hairless cat. Yeah, its Keeping up the Jonases now, he responds. The Super Bowl stands as the most-watched television event of the year. Either way, that dog is a winner. Jon-as? queries an incredulous Leslie. But maybe it doesnt need to. More from Ad Age: Meta's Super Bowl commercial depicts old brand's new life in the metaverse, Even more from Ad Age: Inside Metas Super Bowl commercial for the metaverse, Dolly Parton stars in this T-Mobile Super Bowl spot that initially seems like its for some sort of noble cause-marketing initiative. !, he says with such delight that its hard not to share his joy. Here, Scrubs stars Zach Braff and Donald Faisonneighbors living in adjacent homes, were supposed to believeend up (literally) singing a song of praise for the idea of internet without b.s, following Braffs musical lament about his current overpriced service. This God-like entity that has the power to unite our world and turn back millions of years of history? Her designer high heels and Roomba are matched, improbably enough, with identical offerings, but when Waddingham puts her TV on the line, her perky opponent says, I see your 4K smart TV, and I raise you the cash back I got by buying all this with Rakuten. (Cue the screen of her phone, which shows a Rakuten Cash Back balance of $278.) 2022 NBC Universal . Except those words pop up next to a sensual, dramatically-lit, slow-motion reveal of the Polestar 2a product striptease straight out of the visual playbook of the hype-masters at Apple. Sadly, none of that amusing interplay figures in the final oh-so-self-aware Booking.com spot, which spends most of its 30 seconds apologizing for its uncreative name rather than pitching its service. 1. More from Ad Age: Morgan Freeman stars in Turkish Airlines Super Bowl spot. Trailers for Jordan Peeles Nope," "Doctor Strange in the Multiverse of Madness" and "Jurassic World: Dominion" all also dropped during the Super Bowl. Until now we hadnt even thought about car charging devices being dangerous. Super Bowl 2022: The most notable commercials Some highlights include an "Austin Powers" reunion, a Lindsay Lohan comeback and an Amazon Echo that reads the minds of celebrity couple. His caddy suggests Michelob Ultra Organic Selter because it has zero sugar and zero carbs. Amid this action, rhumba-style music plays, oddly accented with high-pitched warbling reminiscent of a Disney princess. The Kellogg School Super Bowl Advertising Review, an annual ranking from Northwestern University's business school, reported shortly after the game on Sunday that Reddit's commercial was among . Some brands try to push the advertising art form (such that it is) with their Super Bowl ads. Submissions should come only from actors, their parent/legal guardian or casting agency. At a distinctly '90s-obsessed Super Bowl, with its Dr. Dre-hosted halftime show and the return of The Cable Guy in a Verizon ad, this Chevrolet commercial paid tribute . Its only when we see her later, vulnerable and scared, in the doctors office that we realize she is waiting for a medical test result. Including the perennial punching bag of the tabloids, Lindsay Lohan. She joined Ad Age in 1985 as editorial assistant, along the way fielding pretty much every position on the masthead, including reporter, Chicago bureau chief, New York bureau chief, features editor, executive editor and managing editor-international. Then comes the tagline: Its only worth it if you enjoy it. Say what? Budweiser. As the Cincinnati Bengals and Los Angeles Rams faced off in Super Bowl 56, advertisers spent the game's commercial breaks going head-to-head in a . If theres a larger point being made here about identity (i.e., the reality of app-based matching with people who arent always who they seem to be? We dont have time to answer that nowwere looking for ways to use mayo to salvage our uneaten Game Day nachos and pizza. 2 Rhetorical Analysis of Super Bowl Commercial Adverts The advertisement that I chose by the Super Bowl was "Push it Flaming Hot". SoFi Stadium address: 1001 Stadium Drive, Inglewood, CA 90301. Which makes the small print that fleetingly flashes on screenFantasy sequence, do not attemptas much an existential reality check as a legal disclaimer. Clever, or too clever for its own good? In voiceover, we briefly hear from people of color who testify, in personal terms, to that fact as we see photos of them that look improperly exposed. In a beach-ready commercial for Squarespace, Zendaya stars as the charming Sally from our favorite nursery rhyme, "She Sells Sea Shells." Really, we do. Davids dialogue and delivery is delightfully anachronisticits basically straight out of Curbwhich makes the elaborately staged historical scenes somehow even funnier. Can you imagine if 2003 LeBron knew to invest in crypto before anyone else? All of it made for an incredible USA TODAY Ad Meter, too. Cheetos Super Bowl Commercial 2021 Mila Kunis, Ashton Kutcher, Shaggy - It Wasn't Me. But despite all the antics, its not that interestingits just a montage of reckless behavior (which is probably not the best message for a gambling app). Lace up your Skechers, were going On the Road again! Steve Buscemi, who played Donny in the movie, knowingly nods from behind the bar. The 28-year-old Saturday Night Live comedian starred in a Hellmanns commercial with his mom to promote the mayonnaise makers initiative to tackle the issue of food waste. While many of the Super Bowl 2021 ads struck a more somber tone, as they were centered on the COVID-19 pandemic, it seems 2022's ads could provide some much-needed levity and give the big game a . Jones! shouts an indignant Leslie. Alright, so cordless headphones, you can watch movies through your phone, and yall got electric cars? asks 2003 LeBron, who is played by actor Bentley Green. The chain intends those clowns to represent McDonalds, but its risking that viewers wont get the connection. The science of sure.. When expanded it provides a list of search options that will switch the search inputs to match the current selection. A deer and bear also find themselves hooked after tentative first bites, their collective hisses, snorts and coughs inspiring a nearby fox (voiced by Charlie Puth) to get a beat going. We just wish this ad was. Fortunately, though, Kendrick regains her bearings and ends up reassuring all the kids: Dont worry, Barbie has a Verified Approval that shows that her finances are backed by Rocket Mortgage! And of course the losing bidders are all able to find their own perfect homes with a little help from Rocket Homes. When it comes to Super Bowl ads, Uber Eats delivers. Ahead of Puth's Super Bowl debut, Parade.com sat down with the "Light Switch" singer to find out what went into making the ad, what a Charlie-Megan collab might sound like, and most importantly, when his new album may drop. More from Ad Age: Hologic makes Super Bowl debut with womens health message. More from Ad Age: Chatty mom hypes Carvana experience in used-vehicle brands first Super Bowl ad, Hologic, a medical technology company centered on diagnostics for women, brings us Mary J. Blige in a spot that shows her going about her daily lifeacting and recording and working outwhile visibly distressed about something. Hopefully, the superimposed warnings not to actually eat the products actually workbut we wonder if the plan all along was to secretly encourage a TikTok challenge given the ads use of the Capone Oh No song so ubiquitous on the platform. Brand fans will love this commercial, and those who arent will surely get sucked in (Stuck in?) In a short window of 30 seconds, the ad also features cameos from former NBA player Dennis Rodman, "Jeopardy" champion Buzzy Cohen and actors Danny Trejo and William Shatner. Sams said it spent a few years of its TV budget on this, its first Big Game commercial, to reach the masses. Some highlights include an Austin Powers reunion, a Lindsay Lohan comeback and an Amazon Echo that reads the minds of celebrity couple Scarlett Johansson and Colin Jost. Seth Rogen and Paul Rudd star in the chip company's commercial. The message is clear and smartly delivered: This is not your fathers Chevrolet. And thats just one of what our announcer calls 137 flags on the play. The game finally rests on Peyton Manning, who fumbles as a human baby enters the room and tackles him, shaking loose the ball, which is promptly intercepted by Walter Payton. While he speaks, land masses magically slide back together, seas crash into one and sandy deserts appear to converge. 2022 Super Bowl leaked commercials: A look at the ads that will air during Super Bowl 56 Sunday . This commercial isnt just keeping up, its ahead of the pack as the perfect microcosm and pinnacle of an overly celebrity-fied Super Bowl. Relatively late in the ad some random guy straps a VR headset on poor Harrys head, which allows him to virtually escape his depressing current role (hes been repurposed as a mannequin at some sort of science museum) and relive his glorious past. But, hey, its still boring. There, the rowdy Barbarians and the snooty Romans finally bond over tasty avocado-based snacks and piles of guacamole. Kudos to Planet Fitness for featuring someone actually relevant to the product. This spot is a companion piece to T-Mobiles other faux-cause-marketing Big Game commercial starring Dolly Parton (see above)which is why Parton appears at the start to give some advice to her protg (and godchild): Youve got a voice, Miley. The tagline, read by Blige: Making your health a priority is real love. In its Big Game spot, investing platform eToro wants us to imagine a community where millions share ideas, trade stocks, crypto and beyond, as an announcer puts it. More from Ad Age: See Bud Lights Super Bowl ad starring Guy Fieri. Whereupon Tommy Lee steals the entire spot, sneering at the infiltrator: Try to keep up. In a year of record ad spot prices, the roster of celebrities is unmatched. While there were a whole host of entertaining ad spots, the following article highlights five of the best 2022 Super Bowl commercials that aired during the Big Game on Sunday night. But all the elements work seamlessly together, creating an engrossing movie-like experience in a mere 60 seconds. More from Ad Age: Kids banking app enters the Super BowlBehind Greenlights plans as the industry expands. The message seems to be that TurboTax Live experts can handle any kind of complicated scenario. ), the execution of this ad just doesnt work. What really makes this spot is Lionel Ritchies moony Stuck on You, which perfectly illustrates the mans symbiotic relationship with Pringles, along with the last scene, in which one of his mourners finds himself More from Ad Age: Listen to music from Super Bowl 2022 commercials. The pint-sized players seem just as shocked, but quickly recover to play some footballin the process thoroughly trashing the house. Advertise With Us (Opens in new window . Filmed in the same black-and-white style, the spot celebrates the lazy as renegades, outliers and pioneers who work smarter not harder, while we watch a woman tenderize meat with a massage gun, a man blowtorch his driveway rather than shovel, a guy walk a leashed dog on a treadmill, and a woman break off an icicle for her drink rather than get up to fetch some cubes. Tubular Labs provided data on the top . Its mildly amusing and highly predictable, which is a feat considering that it treats the warehouse store as a modern-day Studio 54. Its T-Mobiles way of hyping its 5G home internet service and its, well, fun in a low-key, unmemorable way. Fabled quarterback Peyton Manning, golf great Brooks Koepka, soccer standout Alex Morgan and ballers Jimmy Butler and Nneka Ogwumike are primed for competition at the Superior Bowluntil tennis superstar Serena Williams coolly strides in. In a Super Bowl packed with a whiplash-inducing number of celebrities, Jost and Johansson come across as a friendly neighborhood couple youd like to have dinner withas long as theyre not serving oysters. February 11, 2022, 10:51AM 10 of 25 Dr. This commercial seems wildly out of place amid a game-day slate packed with laughs, but Hologic does score on two fronts: First, its found a mass audience for a relatively unknown brand, and second, its reaching women, who compose a big chunk of the Super Bowl audience. But this is the Super Bowlyou go big or you go home. From an Uber Eats ad starring Gwyneth. A little juice!, a fellow golfer calls out to Zeus from his running-on-low golf cart. More from Ad Age: Amazons Super Bowl commercial imagines if Alexa were psychic. Frito-Lay this morning released its anticipated Super Bowl ad starring Megan Thee Stallion and Charlie Puth, appearing as voices for jungle animals awakened by the . Do we regularly drink beer we dont enjoy? Next, we cut to a business owner assessing her inventory of candles. For Super Bowl LVI, everyone from Zendaya to Paul Rudd, the kids from . When her physician comes in and tells her everything is OK, Blige is palpably relieved. Exercise makes everything better, right? Doritos changed how everyone looked at Super Bowl ads, when in 2007, it released the first ever consumer-created Super Bowl ad. Some cast members of the "Austin Powers" franchise reunited to save the world by taking over General Motors and giving the automotive manufacturing company an all-electric, zero-emissions future. Robo Dog does what it takes to live with the all-electric Kia EV6 in new commercial. The intimation is that if Seth is OK with it, why should we be afraid? The teaser gave a sneak peak of the epic drama set thousands of years before the events of "The Hobbit" and "The Lord of the Rings" books. Marketers still, of course, had to grapple with plenty of pandemic restrictions and uncertainty as they produced this years crop of Big Game ads, but it seems as if pretty much everyone just collectively decided to go with the flow and not let the recurring darkness of real life intrude on the commercial entertainment. A teaser released on Jan. 19 confirmed Megan Thee Stallion as the star in the wild. Around the table they exchange the usual pleasantries and some witty banter. Real-Time Video Ad Creative Assessment While snacking on a bag of Flamin' Hot Cool Ranch Doritos, Megan Thee Stallion approaches her trailer on set for Frito-Lay's Super Bowl LVI commercial and is surprised to find herself locked out. The commercial includes cameos from Mike Myers, Rob Lowe, Heather Graham, Robert Wagner, Seth Green and Mindy Sterling. To the strains of gentle flute music, an unkempt middle-aged dude floats down a river on a makeshift raft, arriving at Irish Spring, a mystical land where stinkiness is unwelcome, as one stern resident pointedly declares. Historically, camera technology hasnt accurately represented darker skin tones, Google states in an on-screen message at the start of its Big Game ad for the Pixel 6. Whats up, Jones? she taunts. Instagram; Twitter; Dave Quinn is an Editor for PEOPLE, working across a number of verticals including the Entertainment, Lifestyle and News teams. And thats a big gamble given that the Super Bowl reaches 90 million souls, the broadest possible swath of TV-viewing humanity. Just imagine the agency pitching its Hellmanns client: Were going to get a football player named Mayo to literally tackle people who are wasting food. Its amazing this spot ever got producedbut are we glad it did. So what we actually have here is an anti-hype ad thats pure hype. All-electric, Hera confirms. Groovy baby. As the strings in the soundtrack slowly mount to a crescendo, Freeman continues: Today, there is still a force connecting those divided by distance, reversing millions of years of rifting. All that said, this is Ad Ages annual Super Bowl Ad Review, so lets forget, for a moment, about the overarching trends and the bigger marketing lessons. (Miley Cyrus makes a cameo appearance at the end as a teaser for the other ad in this series; see below. Ahead of the 2022 Super Bowl, brands such as Bic Lighters, Pepsi, and Chewy have already released their game day ads, which we have ranked below. Used car e-commerce company Vroom was the first spot to hit the digital airwaves, a catchy musical number orchestrated by "La La Land" choreographer Mandy Moore. By. The Pepsi Super Bowl Halftime Show lineup features legendary MCs, and your commercial samples Salt-N-Pepa, two more legendary MCs. The 2022 Super Bowl will air Sunday, Feb . And then there's the classics. Given how moving the story (portrayed by young actors) is, its easy to discount the craft on displaythe artful cinematography, the expert editing, the propulsive violin soundtrack. And two, is the canine chasing after the human for companionship, or is it jonesing for a jolt? 2018 Doritos Super Bowl 52 Commercial - Little Donald Trump. Should we enjoy getting our ass kicked by a dream team of superior sports stars? What were left with is a milquetoast message that Skechers is comforting but not illegal. Did we mention there are zero reasons to watch this ad?More from Ad Age: Listen to music from Super Bowl 2022 commercials, This spot starts out like a Nat Geo documentary, with the sonorous Morgan Freeman mesmerizing us with a geography lesson about a time, 300 million years ago, when there was no Africa, Asia, Americas or Europeonly a super-continent called Pangea. J.R.R. Neither is this spotdespite the best efforts of the estimable Idris Elba. By Rachel Schonberger Updated February 13, 2022 at 10:10 PM EST . Hologic. The sloth unlikes the trailer and reaches out to knock her name off the. Virtual miniature NFL legends come to life in this commercial by the league. But its the acting that really makes this spot sing, and the cameo at the end from Andy Richter as Julius Caesar is just the kicker it needs with his avocado endorsement: You know, they also taste great on salads, he says. Watch every star-studded 2022 Super Bowl commercial. Theres insistent banging on the apartment door. Super Bowl Commercials Compilation 2022 - Best Of Big Game Ads - YouTube Super Bowl Commercials Compilation 2022 - Best Of Big Game Ads. The opening scene shows a mom telling her son Andy that his buddy Justin tested positive, so lets do a Cue test. While the Cue machine is running the test, the familys home appliances are shown warily assessing this interloper. With a typical audience of about 100 million U.S . For advertising nerds, the comeback of Super Bowl icon the E-Trade Baby is the ad equivalent of Deion Sanders, Brett Farve or Reggie White swarming back onto the gridiron. Not to mention celebrity pairings both expected (Seth Rogen and Paul Rudd for Lays, Scarlett Johansson and Colin Jost for Amazon Alexa) and unexpected (Arnold Schwarzenegger and Salma Hayek Pinault for BMW). Occurred on April 16, 2022 / Puerto La Cruz, VenezuelaInfo: Man helps save sloth from being in the middle of the road. It doesnt help that his friends and neighbors keep reminding him of his glory days by asking him to deploy his thunderbolt-throwing ability for mundane tasks that are, frankly, beneath a god. After a few heart-stopping maneuvers, the trio comes to rest at the crest of a snowy hill. Maybe it had Willie Nelson on retainer and had to find a use for him. Evil For GM Mike Meyers,. Super Bowl Ads 2022: Doritos, Anheuser-Busch, Pepsi and More Home Advertising Super Bowl 2022: Advertising experts break down what to expect this year from commercials like Avocados. Schwarzenegger and Pinault are lowkey great here, and the production grace notesthe costumes, a (CGI) mini-winged pet Pegasus named Peggy, the use of Eddy Grants Electric Avenue as the closing soundtrackare terrific too. A towel bar obligingly bends to accept his tossed-off wipe and a dress shirt flies across the room to affix itself to his body. Evil, emphasis on the EV. But if thats the case, we can forgive Uber Eats. Actress Jamie-Lynn Siegler, who played the daughter of mobster Tony Soprano in The Sopranos, recreates his ride from Manhattan to New Jersey in the HBO series iconic opener. Lovinger said the number of ads aired during the game would likely be between 80 and 90,. This ad is not unpleasant, but its a super cheesy and puzzling choice of commercial for the ad worlds biggest event. Evil (Mike Myers), the supervillain from the Austin Powers movie franchise, announces that hes taken over the carmaker as he addresses his entourage from the executive floor of GMs famous Detroit headquarters. FTX's spot starred Larry David. But this is a case of the brand overpromising with its teaser ads, which show the actual artists bewildered by orange-dusted animal footprints in their trailers. More from Ad Age: Behind the Super Bowl electric vehicle ad blitz. Anna Kendrick joined a fellow icon Barbie for Rocket Mortgage's 2022 Super Bowl Commercial. Evil proceeds to shamelessly present as his own original idea. The increased entertainment value (and decreased earnestness) came, in part, via absurdist humor (thanks, Pringles! Scroll down to see which ones made the cut! 2022 05:43 PM . Ad Age and Creativity Staff 1 min read. In this delightful romp, a trio of JonesesTommy Lee Jones, Leslie Jones and Rashida Jonestry to keep up with one another in a raucous race brought to us by Toyotas Tundra. More from Ad Age: Watch DraftKings daring Super Bowl commercial. More from Ad Age: Why Super Bowl viewers will see more health and wellness commercials. Alexa is reading Scarlett Johansson's and Colin Jost's minds in this commercial. The commercial follows a nature watcher in the forest and her . Such a lost opportunity! Caddy: Yeah, zero. Four words pop up on screen: Old friends. The comedic tone is jarring in a good way, which is exactly what youd expect of a commercial co-written by Rogen and his longtime collaborator Evan Goldberg (Superbad, This Is the End), who also served as director. Electric vehicle brand Polestars Big Game commercial is supposed to be a no-bull, anti-advertising ad, if you believe the words that appear on screen, including No epic voice overs, No punchlines, No empty promises, No blah blah blah, etc. Despite those considerable hurdles, Cue and its agency managed to pull off a commercial that informs and gently entertains by normalizing a newfangled device that reminds us of a pandemic wed rather forget. Evil, of course, is unimpressed by that prospect, which prompts a free-for-all of contentious banter, complete with a sudden interjection from Frau Farbissina (Mindy Sterling), who insists that, You must save the world first, then you can take over the worlda mission statement of sorts that Dr. Dave Quinn. Check out a complete year-by-year list of the cost to advertise at the Super Bowl. Super Bowl 2022: The top moments from the night, imagine a life if their Echo devices could read their minds. We suppose its a necessary message given that many Americans avoided regular medical screenings during the pandemic. The payoff at the end with Pete Davidson almost seems superfluous, but we wont deduct points for that because, well, its Pete Davidson. More from Ad Age: Doja Cat escapes from clown town in Taco Bells Super Bowl commercial. EV-il in GMs Super Bowl commercial, We love Kevin Hart. Its a nice ideashowing people getting ready to go back out in the world as they croon the Willie Nelson classic. This version of Levysuddenly wearing a leather jacket and sporting Fabio-esque locksis fully capable of maneuvering the Z through death-defying twists and turns without spilling a drop of his java. Making far feel close.. This, apparently, is a cult compound for fans of Irish Spring deodorant soap, who subject their visitor to a forced cleansing ritual while chanting Cast thy smell away! Freshly bathed, our protagonist suddenly breaks out in dance, joining the others around the base of a giant, monolithic bottle of Irish Spring body washa clear sign that hes a weak-willed sheep and has unthinkingly surrendered his freedom just to fit in. Flamin' Hot's Super Bowl commercial will feature Charlie Puth and Megan Thee Stallion. Tommy Lee Jones, Leslie Jones and Rashida Jones make up "The Joneses" in this vehicle manufacturer's commercial. Is this really the best ad a man can get? Overall, there were 64 ads in the competition's national lineup. This is one hell of a dinner party: Julius Caesar (JB Smoove) and Cleopatra (Halle Berry) are entertaining the first family of football (Eli, Payton, Archie and Cooper Manning). More from Ad Age: The social media power of Super Bowl commercial celebrities. Wrinkles the Pug and Friends. And, as they have done in recent years, many advertisers have already released their spots on social media in the days leading up to the big game between the Los Angeles Rams and the Cincinnati Bengals. If Lovinger's reports are accurate, this is the most expensive Super Bowl commercial cost to date. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age.